About

I’m Zita Fernandez, a multidisciplinary creative based in Sydney, collaborating with clients worldwide. My practice lies at the intersection of art direction, brand design, photography, and visual storytelling — building identities that are both timeless and distinctly contemporary.
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Raised within a culture steeped in artistry, fashion, and innovation, I developed an eye for detail, a respect for craft, and a love for storytelling. That sensibility continues to shape my editorial approach: narrative-driven, contemporary, and attuned to the subtleties that set a brand apart.