Willow Reverie

A modern interpretation of ‘90s minimalism through fashion and image.

Willow Reverie

A modern interpretation of ‘90s minimalism through fashion and image.

For Willow Sydney’s Spring Summer 2024 collection, the campaign captures the simplicity and strength of ‘90s minimalism. Vintage editorial references and strong silhouettes come together to highlight clean lines and confident restraint. The result is a visual world that feels effortless yet powerful — letting the clothing speak through clarity and form.

Creative Team
Marina Afonina
Frankie Presser
Lara Vrkic
‍
‍Photos
Jamie Heath
Sophie Brockwell‍

(Service.)

Art Direction

(Realm.)

Style

(Essence.)

Minimal, nostalgic, assured — simplicity with quiet authority.