Park Academy is a forward-looking complex in Baku, Azerbaijan, bringing together residential living, co-working, and a new retail destination within a single, cohesive environment. Designed as a modern ecosystem rather than a standalone institution, the project reflects a vision of everyday life shaped by curiosity, connection, and shared experience. The identity and visual direction draw from the architecture itself — structured yet warm — translating the scale of the development into a human, approachable language that supports growth, movement, and community across its many touchpoints.

Marketing Strategy by Acts of Imagination.