Frieda Yem
Editorial storytelling reimagined through movement, paper, and play.
Frieda Yem
Editorial storytelling reimagined through movement, paper, and play.
A series of newsletters conceived as postcards rather than announcements. For Frieda Yemm, each edition becomes a tactile visual moment — showcasing the artistic director’s world through paper collages, stop-motion sequences, and high-impact micro-animations. The result is a rhythm of communication that feels personal, expressive, and deliberately unexpected.
(Service.)
Art Direction
(Realm.)
Style
(Essence.)
Playful, crafted, expressive — correspondence as art.
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